SoftReseller Academy – New Channel Information Magazine
Stay informed about the newest trends, knowledge and experience in the field of search and partnerships with software sales channel partners.
The 13 most common mistakes in building a software sales channel partner network. (Part-1)
This article reveals the basic secret to finding software channel partners without spending months making fundamental mistakes. You will learn more about Inadequate strategic planning for a software partner program, absence of an experienced, full-time software channel manager and problems with inadequate budget for starting up a software sales channel partner program
Ready to analyse your software competition ? - The 13 most common mistakes... (Part-2)
In this chapter you will learn about ordinary mistakes caused by poor analysis of the competition, targeting the wrong software channel partners, choosing the wrong target country for your software and inapt name for your software product
The importance of unique selling proposition - The 13 most common mistakes... (Part-3)
Don’t ever forget that your competition is always at your heels and they take more or less steps similar to yours when looking for partners. Now it's time to learn about mistakes like ambiguous distinguishability from the competition, average quality and attractiveness of your software, allowing software channel conflict and inadequate motivation for channel partners
Support your software channel partners ! - The most common mistakes... (Part-4)
If you want your channel partners to do a large share of your work, you must be prepared to share a large part of your knowledge. In this article you will learn how to avoid the typical mistakes like poor marketing and technical support, lack of training for software channel partners, inadequate promotion of your channel partner program and the final conclusion
Authors Wanted!
Are you a software vendor, reseller or journalist? Do you have experience building or using a software channel network and are you interested in writing articles for us? Please contact us in order to share your experiences through SoftReseller Academy!
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