Grow your business in the UK and beyond
Grow your business in the UK and beyond
Access specialists in sales, marketing, support and brand management for profitable penetration of European markets.
Avanquest Solutions in association with www.SoftReseller.com are pleased to bring to your attention an innovative and successful business opportunity directly tailored to the software publishing and developer industries.
The Company
Avanquest Solutions is the UK based corporate identity of Avanquest UK Ltd, which is part of the global software organisation, Avanquest Software. Avanquest Solutions specialises in sales, marketing, support and brand management dedicated to the profitable penetration of software markets in Europe. This enables software developers to reach new markets cost-effectively, expand market share and increase customer loyalty worldwide.
The Challenges
The challenges facing software companies as they try to expand sales into the UK and Europe can often yield more negative than positive concerns. Cultural differences, legal obstacles and people issues are serious inhibitors. The costs in establishing an office of even modest proportions require long term investment and often outweigh the benefits of any sales successes in the early years.
The Solution
Avanquest has a proven track record of successfully bringing software to the UK market and demonstrating sustainable year on year growth for vendor partners. By offering a scalable relationship designed around a vendor’s unique strategy and goals and the implementation of a range of business functions from marketing to appointing a dedicated Company Manager for the product, Avanquest is able to overcome the cultural differences and establish a vendor identity in the target markets.
This approach to international sales expansion allows software vendors all the benefits associated with a European market presence, without the heavy distraction of operating costs and ‘red tape’ associated with entering a new global territory.
"The UK and Europe represent exciting opportunities for US software developers but too many are put off by their perception of the cost and logistics involved. We can help you establish and grow your business in these important markets, quickly and cost effectively. Our reputation is well established and we’ve enjoyed over twenty years’ success. We also have the flexibility to structure our partnerships to suite your specific short and long term aims."
Chris Thompson, Managing Director Avanquest Solutions
The Options and Benefits of the Managed Subsidiary Model
A fixed monthly fee and a commission on net sales provides vendors with a ‘virtual’ UK office without the overheads and time associated with locating and maintaining premises, recruiting and training personnel and identifying/developing channels and routes to market. All are provided by Avanquest, which from the outset given the vendors an immediate market presence.
- Money is committed to the vendor’s products not to infrastructure and overheads.
- Marketing strategy, corporate objectives and budgets are agreed in advance, giving the vendor ultimate control of expenditure and direction.
- All sales and marketing activity is conducted using the vendor’s name, ensuring vital corporate awareness and product branding.
- Warehousing, inventory management and order processing are handled by Avanquest Solutions.
- Regular and comprehensive reporting enables the vendor to monitor sales and progress.
- Dedicated Company Manager provided as part of the monthly fee.
"We target multi-channel markets for our vendors’ software including direct and indirect sales paths, channeling through distribution, VARs, resellers, and specialist dealers." "Using the models of e-commerce, box sales, ESD, volume licensing, corporate solutions and web assisted sales we use our skills to target niche markets and the SOHO, SME, corporate, government, public services and education sectors. Our long history of software sales has resulted in establishing solid foundations for other publishers to tap into."
Steve Puleston, Strategic Relationship Manager at Avanquest Solutions.
In addition to Managed Subsidiary options we are happy to discuss more traditional software publishing relationships if this suits your requirements.
To receive an information pack or to discuss your requirements please contact:
Steve Puleston - spuleston@avanquest.co.uk
Strategic Relationship Manager
Avanquest Solutions